Sharetribe’s new book, The Lean Marketplace, is now available for Kindle and as a paperback from Amazon.com. Learn more about this practical guide to building a successful online marketplace business.
Latest Articles
Getting started · 3 min read
How to find the perfect name for your marketplace
Grant Polachek shares his approach on how to determine the right name for your marketplace.
Marketing & Growth · 7 min read
How to do influencer marketing for your marketplace platform
A guest post by Michael Quoc, founder and CEO of Dealspotr, on how influencer marketing can be done for marketplace platforms.
Inspiration · 5 min read
Growing with content – An interview with Simon Powell
The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.
Inspiration · 7 min read
Why network effects are key to successful marketplace businesses – An interview with James Currier
The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.
Building the platform · 9 min read
Five ways to build a marketplace platform (and how to choose yours)
There are a number of differents approaches to building an online marketplace platform, each with its own benefits and drawbacks. This article will help you ask the right questions to help you make an informed decision.
Inspiration · 5 min read
Trust is key in facilitating transactions – An interview with Vincent Rosso
The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.
Popular Articles
Getting started · 8 min read
What you need to know before starting your marketplace business
Online marketplaces are hot. The success of platforms like Airbnb, Etsy and Fiverr has proven that the marketplace model is very scalable and can be applied to pretty much any area of business.
Building the platform · 12 min read
How to build a Minimum Viable Platform
Learn what to focus on when building your Minimum Viable Platform.
Marketing & Growth · 11 min read
How to build supply for your marketplace
When launching a marketplace, you should solve the chicken and egg problem by first focusing on supply. In this chapter, we explain why.
