How much time and money do you need to put in before your marketplace business becomes sustainable?
Latest Articles
Marketing & Growth · 10 min read
How to get started with Google AdWords for your marketplace
Getting the first traffic is harder than you think. Learn how to use paid traffic to get a fast start.
Inspiration · 4 min read
Adapt to the local context – An interview with Joel Serra
Quality over quantity—an essential part of EatWith's success.
Marketing & Growth · 12 min read
How to turn your marketplace into a community
Turning your marketplace into a community will increase user engagement, commitment, and sales. Learn how to go about doing that.
Marketing & Growth · 16 min read
How to build trust in your marketplace
Fear is one of the main factors that may be preventing transactions from happening in your marketplace. Learn how to deal with it by fostering trust.
Marketing & Growth · 13 min read
How to measure your success: The key marketplace metrics
Now that your business is growing nicely, it is time to look at marketplace metrics to see how you are actually doing.
Marketing & Growth · 12 min read
How to grow your marketplace
Growth tactics to grow your marketplace beyond the initial group of users.
Popular Articles
Business model · 3 min read
Your business model does not scale – Why peer-to-peer marketplaces fail, part 3
First, you need to think about what it is that you want. Are you planning to build a large VC-funded global marketplace business, or just a smaller local business? This decision can make a big difference.
Getting started · 6 min read
Why you should launch your marketplace early
You should strive to launch your marketplace as early as possible. This way you can quickly validate your concept and see whether it really solves a problem for your users.
Inspiration · 5 min read
How to find the next big marketplace idea – An interview with Robin Chase
From the stage at Cabaret Sauvage in Paris, Robin is telling the vivid story about how she likes to stay at friends’ houses when she travels.
